Recorded CASE STUDY - DJ PHATZ

I have e-mailed this voice recording to my Tutor Ella. I have been having lots of trouble uploading the voice recording.

Approach

My Script for the official Presentation

Budget Plan

Presentation Plan

We made a scripted so that we can perform our practice presentation to Ella, here is my notes and scripted that I scripted for others. 

After we performed we all got feedback from our tutor...

So then we decided how we might change the presentation for the better

Budget information

Minutes from meeting Two

After achieving everything we wished to in our first meeting, we discussed all the outcomes together and find out how everyone is getting on. After this discussion we wrote these minutes for the next meeting.

Tomorrow we need to form another meeting if we get any available time during the day. The minutes of the meeting will be...

- Assess what has been brought in for the hamper and see if anything is missing. Write out invitation together. (10 mins)

- Everyone should have been on YouTube to find the play and we can discuss. Bring your performance ideas. (5 mins)

- Venue; review of pricing, what can be done about using the bar ourselves. (5 mins)

- The presentation itself; plan and allocate each part of the presentation to each group member, however budgeting will be done all together at a later date. (20 mins)

Arts Council information found

Minutes of meeting one

We had our very first meeting where we gave out jobs for the people in our group to be starting to get on with, so that we will have something to show in our practice presentation. Those jobs included - Corrina and I needed to find out how much the our venue would coat as we have chosen the venue we wanted to use in our meeting. We decided to use Plinston Hall Theatre as we know the venue very well.
We found out that we might not be able to have use of the bar area in the venue which has given us a complication as we wanted to incorporate it as part of our piece as we wanted to set it as though the audience are in the club and the people on stage are in the bathrooms.

We also decided what would be the best way to make our approach.

Here are the minutes for the next meeting...

- Bring the parts in for the bridal hamper (the approach)
- Watch the play on YouTube so everyone knows what it is about and have watched it to gain more knowledge
- Dates for the performance, Script samples for hand outs, synopsis, what we will do differently with our play to make it marketable for the target audience
- Company Name has been decided: MOD Productions
- How much will the Venue cost

Marketing

I have researched what the marketing job actually consists of so that I am informed if it comes to answering any questions about it. I have found this via http://www.tutor2u.net/business/reference/what-is-marketing


What is marketing?


There are many different definitions of marketing. Consider some of the following alternative definitions:

“The all-embracing function that links the business with customer needs and wants in order to get the right product to the right place at the right time”

“The achievement of corporate goals through meeting and exceeding customer needs better than the competition”

“The management process that identifies, anticipates and supplies customer requirements efficiently and profitably”

“Marketing may be defined as a set of human activities directed at facilitating and consummating exchanges”

Which definition is right? In short, they all are. They all try to embody the essence of marketing:

Marketing is about meeting the needs and wants of customers; Marketing is a business-wide function – it is not something that operates alone from other business activities; Marketing is about understanding customers and finding ways to provide products or services which customers demand